Online Marketing Program: 3.2 Social Media Community
Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
And remember, that search has higher conversion rates than most other media, which means it is viewed less as advertising and more as trusted referrals.
Authority gives birth to Community!
Building your new Social Community, means helping forge more online friends/followers/Likes from other social media sites too like portals, wikis, blogs, photo gallery sites too… all through outright networking, than necessarily via content. Once again, the more friends/fans/Likes someone has, the more they are viewed as an authority, and the more likely they are to have others view their work and opinions as authoritative. Yes, Social Authority builds Community!
Tactical methods to enable your own Social Media Authority….
- Blogs ~
- Email Marketing ~
- Speaking Engagements ~
- Article Writing ~
- Facebook ~
- LinkedIN ~
- Twitter ~
- Google News Alerts ~
- Social Media Analytics ~