UnCorkedVentures.com: New SEO Serps!
About 17 months ago or so, it was my pleasure to “bump” into the owners of uncorkedventures.com – an online wine store from California that was a request to do a guest blog on our CanuckSEO site about their own SEO campaign – and I passed on that offer.
Why? Because as I explained it in a blog piece way back then, they were using the tactic of writing articles, and submitting them to various online directories (names not named to protect the innocent, eh!) and that while he’d climbed the serps somewhat via the do-follow links, he had no idea really on the efficacy nor efficiency of that tactic.
But I do — and telling our readers that such outmoded and outdated tactics work, is less than a good business practice and a full read of that original blog piece by me will explain better than I can here…so I turned down the guest blog offer…
But, I did however take the time to write back to them with a long email on what I thought was wrong with their current DIY SEO campaign and how I thought that they could help same. Over the next 5 or so months, I answered some emails for them, sent them some links to learn more and generally tried to help enough to get them some serp rankings, and I then reported on their growing rankings here in August of last year. And yes, I did continue over the time since, when asked, to help them both develop and create their own DIY SEO campaign as best I could from both the distance and the ability to devote some time for same. It wasn’t easy…and a part of what I did try to do was not to just say “nah, that won’t work, do this instead…” but instead I tried to teach via online URLS and links and testing as to what they needed to learn on their own. And, that seemed to work as their serps did rise and they were following my mentoring too as I blogged about here.
We have since been emailing back and forth on a large variety of SEO topics; from buying text links to getting a citation on Wikipedia; from how to approach a Community College to try to gain links to your wine library to addding a blog to their own site to get fresh new content out there and from suggesting some local SEO firms in their area to talk to when they do decide to “ramp up” their SEO Campaign too. We’ve tried to help and the advice has been both questioned, vetted and then followed for the most part, I’m happy to say.
So…why the post today? Well, one thing that they did decide to do, was to look for a local web developer and get their whole site re-designed – an idea that happens to most firms after a year or two….i.e. as marketing gets more involved. So the link above goes to the brand new site….and I’m more than pleased with the new look & feel…but it’s not perfect from an SEO POV….and I’ll be emailing them on some changes for their on-page optimization.
But I also ran serps too for the new site – and I’m more than grinning at their new rankings…here’s the latest just run this week on Google alone -
As you can see, google.com reports that they have no #1 entries yet, but they do rank in the Top 5 for their chosen keywords for all of them! It’s not an easy channel, the wine store one and the nicest thing of all, is that even though there are some “big gorillas” in the room, Uncorked is ranking nicely so far!
Why? Well that’s the question that there is really no empirical answer for – but after 13 years in SEO, I’ve got some ideas for sure…and we’ve been sharing them tween Uncorked and us I mean for a year and a half.
But what do you think? Why has the site gone from being not in the first 30 serp rankngs for their chosen keywords, to now being nicely up on page 1 and above the fold? And why, do I think that they’re not yet anywhere near their peak? Can you tell?
Hope so….as I’d ask anyone to take a look/see and answer here….if you can, eh! SEO Campaigns are not easy to mount and further, they’re so very hard to sustain…..it’s a constant battle to try to stay at the leading edge….but it looks to me that both Mark Aselstine and Matt Krause are coming along nicely! I understand that sales are up, members of their wine club continue to grow….and the best part of all is that they are living their dreams!
Now how’s that for passion and e-Commercer rolled into one!Google