Online Marketing Program: 3.0 Social Media Beginnings
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
And, as reminder too, that this set of tasks must be done DAILY! And I mean daily to keep up with the speed at which the social media world moves too, eh!
First some background on all Social Media strategy from Wikipedia on Social Media…
“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.
“Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.“
“Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or area.”
And a latest comScore survey results show that 39% of all search engine users believe that “…seeing a company listed among the top search engine results make them think that the company is a leader in its field!”
Why is Social Media Important to me?
Imagine that…i.e. if your customers make recommendations about your business – about half of the online world may see it…
And learn about you and your products or services having the “mind-set” that your items are quality, trusted and reliable too!
Social media works!
Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals. However, many
social media sites have evolved and people have found ways to use them for business purposes as well.
Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends.
Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post.
If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website…visitors who just may buy something!
Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.
HubSpot Charts show this well….
And HubSpot also has an excellent Online Marketing Blueprint .pdf too….Google