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Online Marketing Program: 2.3 Off-Page Optimization Beginnings

November 7, 2011 by · 17 Comments
Filed under: SEO 

A large part of any SEO campaign is the ability to discern and develop your own specialized lists of authority sites, trusted sites, forums, search engines for you to list your website with in regards to acquire backlinks. These are truly “incoming” back links (IBLs) and you must remember that this has shown to be only one manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items.

More than that is the realization that to build truly great incoming back links you will need to have the best – the most superb content on your website that you can develop yourself. It helps not for long, to succumb to the faulty tactic of “scraping” content from other sites and putting same on your own – Google has reported that such “scraper” sites will be devalued in their search engine rankings which everyone from content farms, major publishing houses, aggregator sites and all of the sites that either buy or sell links.

And yes you will need to include business social networking backlink candidates as well at many global social media sites too! You will hand submit personalized requests to all of your backlink website candidates for each and every one of them for your website  to see the resulting climb in your website ranking positions as a result.

Checking rankings, making modifications, re-submitting the site and keeping an eye on competition for rankings is an ongoing process. Check your positions at least once a week and be aware of the rise and/or fall of the site’s rank. Look at the sites above yours (and the sites with links to them) and try to determine what those sites are doing
right. Also, examine your site traffic reports, which can tell you where your traffic is coming from and the keyword queries that brought those visitors to the site.

SEO Analytics Software ~

What follows here is a list of both software for running your own analytics or using a hosted service as well, to generate reliable serps (search engine ranking positional reports) on a paid for basis.

SEO Experts Who May Help Guide your Campaign as You Learn from Them ~

A short list of SEO practitioners who may often provide answers for you and your own SEO campaigns, by your becoming a part of their community via their blogs and if properly asked — may often provide that help on an ongoing basis! I know each of these folks and love what they do and they do very well for their own clients! Remember to become a daily visitor for their own blogs too!

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