Online Marketing Program: 1.3 Call To Action – Part 2
Yup, time to move along to Part 2 of our Call to Action area in our Online Marketing Program, and we begin with a look at color – and how it can influence and often determine the difference between an effective call to action and one that languishes in last place!
Here’s what we’ve found, color info wise….compare some of the colors below with what you’re using – and what other successful websites use too! Do a survey….and use A/B testing to determine what works for your site!!!
The following best practices should be applied to calls to action (C2A) that you create to entice visitors to click through to your offer page (landing
page) and convert into a lead.
- Action-oriented. Start with a verb and tell the visitor what action to take.
- Positive. Stress the benefits to the visitor.
- Clear. Indicates exactly what action to take, and/or the result of that action.
- Direct. Brief. To the point. Focused.
- Have both a primary and a secondary call to action
- Placement “above the fold”–in the top section of the page–so that your forms are visible to viewers without scrolling
- Be highlighted with color or graphics to draw attention.
- Placed on multiple pages of your site, not just the homepage or a landing page.
Resources & Testing URLS -
Call to Action Collaterals…
When done right, testimonials can be a strong ally in establishing the credibility of your website. When done wrong, they can actually do more harm than good. I’m sure you’ve seen websites loaded with testimonials that all sound as though they were written by the same bad advertising copywriter. Breathless, urgent, loaded with supposedly “hypnotic” sales trigger words – and completely unbelievable. Nothing will ruin your credibility faster than the use of phony testimonials. It’s perfectly okay to solicit testimonials. Ask your customers for feedback, and include the best comments on your website. However, do not under any circumstances succumb to the temptation to write your own testimonials or to hire someone to write them for you.
Many people think that reliable web hosting reviews are important for people to get the help in the web hosting world. In fact, getting the reliable web hosting reviews has become something difficult in recent years. You could see that there are numerous web hosting companies established in the world nowadays. And the number of web hosting service providers in the market would continue to increase in the future.
A study conducted by eVOC and RelevantView shows that 89+% of shoppers are more likely to make a contact or purchase at sites that offer generated reviews.
Similarly, an independent study done by Superpages.com shows that businesses with a rating or review receive double the performance (in clicks / contacts) of listings
A ComScore/Kelsey Group study found that 24% of users who purchase local services (such as restaurants and hotels) consult online reviews before making a decision. Research from the e-tailing group shows that 53% of consumers using ratings and reviews are doing this so they can decide between businesses that they are considering to purchase from. 28% said that they used reviews and ratings to confirm that they made the right decision in choosing a particular business. Reviews count, period!!!!!
RECAP: 1-click Best Practices tactics to make that offer!
Okay, this is so basic in Marketing 101 that I’m always a bit taken back by new clients, who have never learned that if you want business from website visitors, you need to ASK for it! Yup, that’s still one of the most necessary items in any website’s marketing strategy; the “call-to-action” must be present, eh! And what is same, you might ask…ah….let me explain! A “call-to-action” is a button of any size, shape, color or design that is there for the website visitor – your prospective new client/customer to click on, to begin the process of turning that “lead” into a new client/customer. It’s that easy and it’s that difficult all at the same time, and here’s why in a nutshell.Google