Online Marketing Program: 2.2 On-Page Optimization
You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your <HTML> pages that will need to be modified – your <head> tags area, the <title> tag, the <body> contents text blocks, your <image> tags and their <alt> modifiers, your <header> and <footer> links, all on-page URLS and all interior navigational links and URLs too.
This is a very detailed job that requires much knowledge of the “best practices” that are most current so that you will entail no search engine penalties for your website.
Here is a short list of some of the basic items that you will need to work on, for your on-page optimization basics…
From our own (& others) blog postings…
On Page – Titles…
Google uses only up to 70 chars. for the <title> tag – well, it stores more than that in its index, but will show “usually” up to only the first 70 of same.
How do I know? Best practices from most if not all of the SEO community say so….Google for it and you’ll see….and yes, it’s always a good idea to “google” for any SEO tactic too!
Keywords are what we use…to “salt” the <title> tag with same so that when Google indexes that page, those keywords are used by Google to “rank” that page.
Here’s my own <title> tag for my CanuckSEO blog home page –
<title>Canadian SEO | Local Canadian SEO | Hamilton SEO|CanuckSEO.com</title>
As you can see, you simply place your keywords, in descending order of importance for your page, from left to right.
But what about the name of the blog – my “brand” if you will…why is it last?
Simple, as it will rank on its own for that simple term ALWAYS highly placed within Google….there is no need to “lead” with the brand name….it should always follow last.
And how important was <title> for SEO success? By the whole SEO community, it remains the #1 item to ensure that you optimize to get ranked!
Great Title tips ‘n tools ‘n views ~