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Online Marketing Program: 1.4 Conversion Tracking

October 11, 2011 by · 4 Comments
Filed under: SEO 

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds).

Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.”

With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us. We make snap decisions on whether to engage with a website based on whatever we can make out in the first few milliseconds.

The responsibility for making a good first impression lies with designers and website owners. Given that the window of opportunity to persuade a visitor is really
small, most designs (probably including yours) do a sub-optimal job because the designer in you thinks in terms of aesthetics.

However, most websites do not exist just to impress visitors.

Most websites exist to turn a prospective lead into a client or customer via your sales funnel. Whether it is to get visitors to subscribe to the blog feed, or to download a trial, every website ultimately exists to make a sale of some kind.

Remember….hypothesize….test….analyze…then retest…..

[http://www.smashingmagazine.com/2010/11/24/multivariate-testing-in-action-five-simple-steps-to-increase-conversion-rates/]

[http://20bits.com/articles/an-introduction-to-ab-testing/]

 

Analytics & Statistics…

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics.

In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

We will not go into same here as you all most likely have a Google account and already track your traffic, site stats etc…but the links below should suffice to whet your interest in conversion tracking, eh!

[http://www.smashingmagazine.com/2009/07/16/a-guide-to-google-analytics-and-useful-tools/]

[http://fivesecondtest.com/]

[http://en.wikipedia.org/wiki/Web_analytics]

[http://www.seomoz.org/ugc/the-clickthrough-the-lead-capture-and-the-infommercial]

[http://www.bazaarvoice.com/resources/stats]

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  1. Zoomit.ca says:

    Online Marketing Program: 1.4 Conversion Tracking…

    A/B and/or Multivariate Testing… The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention…

  2. olddogg.com says:

    Online Marketing Program: 1.4 Conversion Tracking…

    A/B and/or Multivariate Testing… The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention…

  3. BizSugar.com says:

    Online Marketing Program: 1.4 Conversion Tracking…

    A/B and/or Multivariate Testing… The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention…