Online Marketing Program: 1.2 Products & Services
It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.
Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.
Producing your own products boils down to 3 simple steps:
- plan it
- produce it
- and sell it
Create a marketing plan and complete your daily tasks. Not only will you eliminate procrastination, but you will give your product the best chance of success!
People make judgments based on what products look like.
Why? Because appearance is an indicator, rightly or wrongly, of a product’s usability. This is known as the aesthetic-usability effect. If people see a complicated and cluttered interface
or, in some cases, even just an unattractive interface, they may assume it is not very usable or is hard to learn. On the other hand, if people see an attractive and simple-looking interface, they may start figuring out how it works right then and will want to give it a try. Get people to imagine using your software, and you’ll get closer to closing the sale. Get people to run a trial
fo your software and those conversions will rise dramatically!
Define Your USP…
Before spending a single moment designing your online advertising campaigns, your company needs to decide on its unique selling proposition or “USP.” A company’s USP is the one compelling selling point of your organization that sets you apart from the competition. Are you the fastest, highest quality, or least expensive option? Does your team have any exceptionally unique credentials?
Find Where Your Target Market Is Looking…
If you’ve been reading about different Internet marketing strategies, you’ve probably seen a lot of hype about how “pay-per-click,” or “media buying,” or any number of other online channels is the best way to go. The truth is, not all Internet searchers look in the same places, and each strategy can be effective if you are targeting the right people.
The first step to determining where your efforts are best focused is to determine if your product is something people are actively searching for. Google’s keyword tool is an excellent free tool for figuring this out. Simply type in words or phrases that are closely related to your product and Google will tell you how many people search for those things
If your product is not something that is heavily searched for, it does not mean that you cannot successfully sell it online. Instead, it might mean that you offer something original that few people have thought to search for. In this case, you must think about the kind of websites your udience might be reading and deliver your marketing there.
Write/Design Efective Product Showcases….
Now that you’ve thought a bit more bout where the bulk of your marketing efforts belong, it’s time to write/design product copy that gets people to your website and sells your product. Think back to your USP and center the focus of your marketing around it. Remember, your USP is what sets you apart from all of your competitors, which means that without one your ad will not stand out from the rest in any special way….i.e. use outbound product marketing to create buzz…
Most web surfers are good at tuning out everything that isn’t directly applicable to them. Because of this, your ads and website copy cannot be all about you. Starting off your copy by talking about how long you’ve been in business, how decorated your team is, or how innovative you think you are, is a bad approach because it has nothing to do with the
customer and does not demonstrate an understanding of their problem. Instead, strive to make an emotional connection through your USP and communicate that you know what they’re feeling and how to help them.
Market your products…all the rest is futile!
Selling your own products online is what any website is doing via its chance to impress its website visitors. If you have a know-how or expertise that no one else has, you may certainly sell
that through your website.
Costs for selling online are really low in dollars but expensive in time-spent – you only have to maintain your website alive and put relevant content about your product on that site.
Thanks to the Internet and your website, you have access to millions of people all over the world who actively search the net for anything new and interesting. It is also a well-known fact
that consumers are more prone to spend money online, from the convenience of their homes.
Why not take advantage of all these favorable circumstances and start selling your own product, service, book, or anything else you wish?
Even passive income can be a beneficial way to create time to spend on other pursuits….Google