SEO Infographics: A Tuesday PotPourri!
That said, I thought that I’d recapture a couple of great infographics that appeared in the last couple of days that I think are pretty sppt-on when it comes to SEO and they are not only great looking but as usual, they impart knowledge that is easy to fall into….and learn quickly about the whole premise.
First up, is a great infographic from the keyword research mavens over at Wordstream…..on how Google makes it’s Adsense revenues and on which top keywords the big money comes from — and I love this one!
Wordstream has captured the top 20 keywords that bring Google more than $30 billion bucks….and displays same in a piechart that lists each and everyone of same….and the thing is, it’s not that surprising at least to me for some of the terms.
Insurance. Everyone uses and has to have insurance, so it’s no surprise that this is the #1 keyword in AdSense and it brings – are you ready for this number – $54+ dollars a click for over 24% of the whole revenue stream. What is surprising for me tho, is that there are no healthcare terms…doctor or carpal tunnel syndrome or orthodontist…yet there are some that do seem odd tho — like donations, rehab and even “cord blood” ???
Cord blood? It took me a wikipedia look and read to even understand what that term means….and then all I could do was to shake my head….folks pay $$$ for that kind of link? Beyond me…but hey, so is much of online quirkyness, eh!
Internet speeds and costs are important to any business, and this blog piece by Byron Holland over at CIRA, offers up an unsettling conclusion on just how “bad” we Canucks now fare when it comes to both.
In 2001, Canada was a leader in broadband technology, being right up at the top of the with regards to speed and costs. Not so anymore, only a decade later, Canada has fallen to now be 23rd in the world! Our average connection speed is now 21 MBPS at an averge cost of $4.15 for each MB….with the new leader being Japan at 81 MBPS at a cost of only $0.40 cents….hows that for a competitive advantage that can’t be explained. We have fallen behind, when we used to lead….and I understand from Byron, that the CRTC is going to be releasing our latest Digital Economy Strategy position as it opens up new public discourse on same next week. We need to get back up to the top of that list, eh! And I can’t be alone in that thinking either….and this infographic shows thew world’s top countries and their various speed/costs….& we are way way back in the pack….sigh.
David Crow is a very well know, reputable startup type guy who champions local startups and I read his own blog here as well as StartUpNorth too every day, and his mention today of a new infographic on B2B marketing done by the folks over at KissMetrics was a great lead to follow!
A quick look, then a detailed study shows me that online marketers are moving more towards online budgets; that 8 out of the top 10 best performing marketing channels are digital ones; that trade shows remain important with 85% of marketers investing in event marketing and that’s a growing number too. If you’re in the B2B space, I’d surely get over to Kissmetrics and take a good look at same…lotsa interesting stats there that can help you drive your own upcoming marketing plan for Canadian SEO plans for the next year, eh!Google