Local Search Ranking Factors: Are Up for 2011!
It’s with great pleasure that I can now announce that David Mihm’s latest survey, the 2011 Local Search Ranking Factor study is published today!
And why with “great pleasure?” Simple….big smile here…because this year for the first time, I was asked to participate in same, eh!
First, while I’m pouring thru the various factors and reading how each was graded by 33 of the best known and most well respected SEO bloggers and consultants on the globe, you should do the same. Hit that link above and go and read how we all scored/graded the various factors that we think contribute to serps….and there’s comments there too that in many cases help define each of them!
Here’s the whole rationale behind this too, in David’s own words —
“This survey remains an attempt to make sense of at least one small sliver of the digital marketing space: how to improve your ranking in Google Places. While Yahoo Local and Bing Local remain important areas of visibility for any business owner, based on responses from previous surveys, none of the experts felt there were any specific techniques to rank in either of these two search engines that differed from those used to rank in Google’s Local results.
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
And boy, did Google’s Local results get complex this year– specifically in October 2010 with the launch of “Blended” Place Search, which shows a hybrid of Place-related and website-related snippets on the search engine result page. Based on the responses from this year’s survey, it appears that beyond just the difference in interface, the weighting of signals Google uses for these Blended results differs significantly from the that of it more traditional Local results (the so-called “7-Pack” or “3-Pack”). For more on why Google might choose to show a Blended vs. a Pure Result, see this addendum…”
And the top 10 factors, as judged by us all were here fyi and do YOU have all these items completed? If not….then your serps may be lacking in positions, eh!
If you’re thinking about last years results and how things “might” have changed, then go here too….but do note that while it’s still possible to compare the relative change in the importance of individual factors from year-to-year, there are no longer any absolute values to assign to each factor due to the new method used this year to track the values.
So go, and read….learn….hypothesize based on your own site…and then test and analyze those results….it’s “how we fly” when it comes to SEO and judging by the vast knowlege of this group, it’s of paramount importance to see what we thinks “works” and “why” it does so….
And an aside here…being included is one of the best things that’s happened to me as an SEO practitioner ever, eh….so Kudos to David for that, eh!Google