InnovationFactory: Lunch’nLearn on Branding Recap!
“Your brand image is how people perceive your organization and its products and services. People buy from you, support you, refer you, join you, partner with you and invest in you based on how they see you. With the mortality rate for start-ups and early stage companies significantly high, innovation-based companies must communicate both their current value and long- term prospects in a quick, compelling and efficient way…”
Harry has over 25 years of brand consulting, and client-side operations and marketing experience. Prior to forming Sideren, Harry was a partner in Cornelius Jacobson and principal of the brand-consulting firm Cornelius & Co. In this capacity he was resident Director of Corporate Identity and Branding at Ove Design and Communications Ltd., part of Publicis Canada. Harry also served as the resident Director of Strategic Services for Gottschalk+Ash International. Harry’s branding work in technology includes projects for: 724 Solutions, Catharsis Managed IT Cebra, Classwave Wireless, Clineo Medical Systems, Dejero, ePost (Canada Post), Innovation Factory, IPICO, Platform Computing, Sapphire Digital Health, Teranet, Univeris, Walgo/Omnego and Workbrain.
So if you’re local to the Golden Horseshoe, and want this kind of totally free learning (with that proverbial free lunch too!) check out the Innovation Factory website and sign up for their notices list too! Great learning at a great price — free!Google