SEO Friday Potpourri: Outstanding Items, eh!
Friday, the sun is finally shining and I’m thinking that I’ve got more than enough on my “first of the year” long summer weekends….so here’s a roundup of the top outstanding items I’ve been looking at mentionning – and now am, eh!
First up today, is Experian, the folks who run hitwise.com, the site that provides insight and tracks how millions of users use their 1 million website network and then provide cool stats and research on same….and for today, you might want to take a look/see over at this canuck URL. What impresses me, as usual I might add as I take this click at least a couple of times a month, is that over the past few months the type and timbre of the most used search engine keywords and phrases once again mirrors our common culture!
As you will note, the terms are pretty much what one would expect with the usual Facebook and youtube entries (are there really folks who do NOT know those sites and need to search for same is maybe the hidden question here???) but there are a couple of new ones that I especially like and can’t figure out why they’re so dang popular. Take “plenty of fish” for example…how did that make the list — does it relate to the dating site of the same name or what you friends counselled when you had that big breakup with your ex last week? Dunno…and there is no way to tell, either…but that’s an anomoly IMHO! And oh, “rbc online banking” made the top 10 list too…gee, I wonder what canuck demographic might have needed to look them up and how that might be date-stamped from the end of RRSP season about 8 weeks ago….
Very interestingly, you can also see the “fast moving” search terms too….and while I suspect it might be because I’m “out of the cultural” loop on many of same, I would also have to admit that I had no idea why “martha graham” would be gaining so much interest or “derek boogaard” is, was or were….dance and hockey nothwithstanding. Go. Take a look and bookmark same…pretty nifty canuck stats are compiled here all the time so kudos to Experian, eh!
Ian Lurie is pretty much the “SEO’s SEO!” So very well known by so many of us SEO types, his speaking at conferences is always sold out, his book has got to be a best seller and for the most part, I’d suspect that he’s constantly busy and about as harried as any SEO practitioner up at the top of their craft could ever be! That said, I read his blog daily and always find “nuggets” that I file away for further print/read/ponder status for my offline working hours (not that there are many of same, eh!). And this URL here, entitled “Log Files bring Sexy Back!” has been in my “to do” list for over a month and I just got to it this Tuesday past…and now am kicking myself for not reading it 10 weeks ago….sigh!
As Ian points out —
“None of this stuff is sexy. No one’s going to call you an SEO ninja for doing it. But SEO is about lots of little details. You win at SEO with a tool belt, not a black belt. So put in the time to figure this stuff out. Or, end up on the asphalt…”
— and he’s exactly right, eh! This is truly slogging thru line after line…but as I got to this first thing this Wednesday past for a couple of our client’s site logs and then pounded away at the various filtering of that data – it has become apparent to me, that this “log based research” can be truly invaluble. That and the notation that he believes that Excel “chokes” at around 70k worth of lines is nice to see…in that I always thought some of our logs suicided at around 55k…so I must be doing something else wrong, eh…sigh…
And finally today, is the link over to a new blogger that I’ve discovered only recently, Brian Clark over at copyblogger.com…and great find it is too, eh! Brian and this URL click, on “The Ultimate Guide to Twitter” came to me just last week, and I would like one and all to know that this is a real boon for those of us who’ve clients who need help and support on their social media campaigns and Twitter. This piece was written by Gabrielle Conde as a guest post, and yes here’s the link to her own very social media on-point blog at missionengage.com too…. This piece is a great place to start, to vet your campaign goals, to get tools to help and viewpoints to ponder as you work your magic on the “Twitter-verse” and I’m like only about 30% thru these dozens and dozens and dozens of links and my notes are already totalling over 9 pages of tips and best-practices….
So give this one a whirl you DIY SEO types…but do clear your schedule…as it takes time to ponder these items!Google