Breaking News:2011 Social Media Report is Out!
Yup, this is the third annual version of the 2011 Social Media Marketing Report, from the folks over at Social Media Examiner - and as usual, I’m pumped about the results! First, go and download the .pdf for yourownself and then dig in!
I know that if you’re like me, you’ll find this report chock full of great items….on every type and kind of question that one can think about.
You can also watch the video of same too…ion that same page, eh…for a quick summary — but dont think that there aren’t a whole lot of other aspects to learn when you download the full report and read it in it’s entirety!
It will help you to understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. Social Media Examiner, set out to uncover the “who, what, where, when and why” of social media marketing with this report.
Here’s a list of some of the questions that they asked over 3300 marketers for their opinons on all things social media…
• The top 10 social media questions marketers want answered
• How much time marketers invest with social media activities
• The top benefits of social media marketing and how time invested affects results
• The most used social media tools and services
• Marketers’ future social media plans
• Activities social media marketers are outsourcing
Is Social media is important for my business?
A significant 90% of marketers said that social media was important to their businesses. The self-employed (67%) and small business owners with 2 or more employees (66%) were more likely to strongly agree!
Want more, eh? Me too…and I found some very impressive stats on use of various social media outlets and that was changed, I noted since last year.
Commonly used social media tools?
By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four.
It should be noted that in 2010, Twitter was in first place with 88% and Facebook was close behind with 87%. Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebook gained 5%. In our 2009 study, only 77% of businesses were using Facebook.
The self-employed (80%) and owners of small businesses (78%) were more likely to use LinkedIn. Larger businesses were more likely to use YouTube or other video and less likely to use blogs (68%+).
A close examination of which tools more experienced social media marketers are using compared to those just getting underway provides further insight.
More? Nope, not here…you need to go and get your own copy of same – it’s free and it’s got some very interesting stats and the conclusions made too, are also both surprising and newsworthy too!