We Canucks are the MOST Plugged In Country, eh!
Yup, once again the researchers over at comScore have released their latest digital report on the state of us Canadians from a plugged in point of view with their 2010 Digital Year in Review! And guess what? Yup, once again we’re right up at the top of the list of “most plugged in countries” on a global scoresheet! And the part that’s surprising is that we’re TWICE the margin of online time – 43.5 hours a week than the whole global average of only 23.1 hours wordwide! How’s that for being plugged in, eh!
More of course can be read in the report itself, but to recapture some of the digital landscape in Canada including overall Internet usage, high-growth categories, online advertising, video and search. here’s the short list of same from comScore —
- How are Canadians consuming digital media, and how does this compare to other countries?
- Which trends dominated the digital landscape in 2010?
- How does media consumption differ across age and gender segments?
- What trends are we seeing in the social networking space, and what impact does that have on email activity?
- How has digital advertising shifted in the last year, and how has social media played a part?
- Which content categories are serving up the most videos? Who’s watching online video in Canada?
- What is the current state of the search market?
- How will mobile media consumption in Canada stack up against other markets?
Do yourself a big favour this weekend, and pop over to comScore and download that report… It’s well worth the read and the fact that us Canucks are so plugged in isn’t the only news, eh! Take a look at the sections on the age of the largest segment of growth at 12%.
Which group, you ask?
Well, it’s folks who can or almost can apply for their CPP….yup, over 55 was the single largest growth age group and that’s not surprising at all to me…please ignore the white hair if you’re viewing my avatar, eh! Ain’t that a hoot, eh!Google