UncorkedVentures.com: An SEO Followup!
Hopefully, if you read here regularily, you know that I’ve written about a wineclub startup called UncorkedVentures.com from California before and if you read here you may remember same, eh! We first blogged about them almost a full year ago here….and the gist of that post was that like many SMBs new to SEO, he’d gotten bad advice, outmodde advice, advice that can hurt his site….and acted on it.
Not a problem you might have thought if you read the original in that I tried to answer and let him know about his poor tactics, why his strategy wouldn’t “pay off” in the long run and more importantly what I thought he could do to begin again with a new tried and true SEO campaign. And he listened….and gave those new tactics a start.
Fast forward ahead about 6 months, and he got back in touch, I ran new serp reports and yes, his work at both understanding the “whys” behind my advice, coupled with solid SEO tactics and local networking had resulted in first MORE BUSINESS leading from better rankings and yes, in showing them that using up-to-date current best practices can work, and do just that!
Since then, we’ve been busy of course, and I’ve just not had the time to help much more…we have talked a few times via emails and I note that yes, they’ve added a blog to their site; they’ve added new Social Media links and have pages on some of same; they’ve got more wine education pieces up and available for their website vistors to read or even watch video too…all of which are the “choicest” of my own personal list of how to do one thing — to grow your own Social Authority and prove to anyone who drops by or who finds your site out on the web — that you know what you’re talking about!
So…you’re thinking, how is the site now after about 10 months or so of a DIY SEO Campaign by the owners? Well, I’m glad you asked as I just ran a new serp rankings report and yup, they’re UP and they’re doing nicely, eh and please click here for the full sized readable report, eh!
Note, that we’ve changed our ranking software and now use RankTracker by Link-Assistant, and it shows here a consolidated excerpt that offers up the actual numbers for uncorkedventures.com versus our own guess as to their competitors — every one of whom they’re beating nicely except for wine.com — THE heavyweight in the wine club channel. Have they gained on the #1 channel leader? Yes. Will they continue to gain? Ahh…that’s the question…if they continue to do what I see them doing….adding Social Media to prove Authority by engaging with wine drinkers and buyers — and adding new sections on their site to try to educate and inform that same market — the answer can only be yes!
UncorkedVentures.com….a great wine club site….mark my words, if you’ve never heard of them you will, eh!Google