SEO E-Book Potpourri for Better Rankings!
Other bloggers we note, tend to write the “best of the past year” type of posts, and that’s not for us. Instead, we try to look ahead and for 2011, the number of e-Books we’ve found in the past few days can really help one ‘center’ their blogging and SEO Campaigns, we feel…so hence todays posting!
The folks over at HubSpot are one of my favs when it comes to online marketing know-how, eh! And their latest e-Book on Business Blogging for 2011 is about as spot-on as one can find, so I thought I’d lead off with them in todays posting. As well as the link to d/l that e-Book, we’d also point out that the HubSpot article also has a link on their page that will take you to a video from both Tom Peters and Seth Godin, that adds their voices and povs on the real value of blogging. Not a bad way to start 2011, we think….
If you read here often, you know that I love the infographics created by another online marketing firm called Flowtown, and this one entitled “the Evolution of the Blogger” is once again topnotch.
After a study of same, I see where I fit in….you? Do go and take a look/see, eh….it’s nice to be able to “pigeonhole” some of the SEO bloggers into these categorys and goes somewhat the full distance to show why and how they “fit” too, eh!
“As ecommerce evolves and online sellers vie for customer dollars and loyalty, optimizing the customer experience will become increasingly important to survive and thrive. With tablet computers and smartphones loaded with commerce and social media apps, today’s younger, savvier customers have the tools necessary to find the best deals and the best service on their own terms—anywhere, from any device. The key to success for online businesses in this new world of commerce will be to optimize the customer experience to attract more traffic, engage customers with a standout, personalized experience, convert more into customers with personalized offers, content and service, and test which optimization strategies are working in different channels to maximize results…”
And finishing off this post, is another great E-Book piece by HubSpot once again — not really aimed at 2011, but still a true value for any of us who use LinkedIN as a business-2-business social media arena. Entitled “Learning LinkedIN from the Experts!” it’s a detailed study on what you need to know to be able to leverage LinkedIN to advance your firm’s social reputation online. With great chapters from various LinkedIN experts, the book shows how to market yourself using various LinkedIN tactics to achieve an overall strategy to dominate your channel….a great read — and a great learning tool!
So…come on 2011…let’s see what kind of marketing campaigns we can all mount for our clients, eh!Google