Older Boomers Search, eh!
My wife has a birthday coming up and we were watching tv just on the past Thanksgiving weekend….and we both saw the new Apple iPod Nano advert. You know the one with the little 1.5″ square sized iPod that holds like tons of tunes and you can clip it to just about anything? Well, the dang advert showed a hot pink model and my wife jumped at that “color bait” and said she’d absolutely love one. Point made hon….and I just nodded and said yeah, that as they’re so dang brand new, they’d be outta stock for months…and the subject dropped.
Till this am, and my determination to find one, only a pink iPod Nano for her — and that’s the crux of the whole matter, eh!
What I figured to do, was to google for same first — so “pink iPod Nano” went into the google.ca search field and I relied on both geo-targeting and instant to help me. As was expected, I got like almost 3 million hits, but it’s the first page that counts for me — just like the rest of the world. A study of same, showed many local retailers offering up links like Future Shop and ebay.ca and BestBuy and Vistek as well of course as Apple themselves. But I didn’t want to order online, I wanted to use the search engine results to drill down to local retailers, to call them directly by phone till I found a pick iPhone Nano locallly — and then go out and buy it in person.
Sadly, that was not to be the case. While I’m a pretty good search engine user and understand all the vagaries of same, the fact that the iPod Nano is new and therefore must be in short supply somehow evaded my ken…and my calls were all unsuccessful. Lotsa blue ones, silver ones…even black, but not a pink one in stock at more than like 10 stores….I know cause I called ‘em all in the top 20 serps….no luck, sigh!
Then a brainwave…what about Apple themselves. Wouldn’t they have pinks in stock, and yeah, it’s online ordering, but maybe they had a deal…lemmee drill down and YUP! Pink iPod Nanos in stock with free engraving of my wife’s name and free shipping and I got the 16 GB one etc sent to me here for about $15 CDN more than it’d cost me driving say 25 kms to buy in person. I’m guaranteed delivery in days and my wife will be happy — so buying online worked fine…but that’s not the real point here.
What I mean is, I began to wonder afterwords, how “many” of us boomers in the “born-tween-1945-and-1960″ — or the “older” boomers would have done that…and that began research into same for me….and here’s what I found on just that topic, from AdAge’s recent report…
“Grandparent Marketing Group research notes that the boomer generation and millennials are strikingly similar demographic groups. Both number around 80 million and both grew up in some of the U.S.’s most prosperous eras (’50s/’60s and the ’90s).
So it should be no surprise that boomers’ internet behavior is more similar to millennials, according to Pew research. Both groups overwhelmingly use email (91% of boomers/94% of millennials), search engines (88%/89%), research health information (78%/85%), get news (74%/83%) and check out online ratings (30%/31%)…”
Pointedly, the piece goes on to say that us boomers use the internet as a way “to get things done” — which surely worked for my iPhone Nano purchase! Further study from localsearchstudy.com shows that 56% of us older boomers go right to online searching first and 70% of all search survey respondents replied that they went online FIRST to find local business information, including as I well know on buying a birthday present, eh! Nice to know that I’m “in the pack.”
And, where are you is the question that springs to mind, eh?Google