Google.ca and Google.com.au ~ Ah the Difference!
It has been claimed that Search Engine Optimization (SEO) is no longer an option for online marketers. Truthfully, it is an essential feature required to succeed online. Website developers around the world are busy at work designing websites that should bring their customers record revenues, improved sales figures and top rankings with the most popular search engines.
Companies specializing in fields like comprehensive SEO campaigns, Pay Per Click (PPC) , management, Internet marketing solutions, web strategy, link building services, organic search engine ranking, and social media marketing, have their hands full boosting web traffic and achieving their customers’ goals. They generally perform well, as they know their local market, and the practices used in their own country.
SEO companies can provide proven results for local customers, but what happens when they suddenly receive a request from a foreign business owner? What happens when, for example, a Canadian enterprise hires an Australian Search Engine Optimisation firm to spruce up their online visibility? Will they be able to handle the job, or are there just too many differences to deal with?
The best way to start the assignment is by spending a few hours on research. First find out which search engines ranks highest in the customer’s country of origin. Believe it or not, not all search engines that do well in your country, do well in others. According to the ‘Top Search Engines by Volume’ statistics from Experian Hitwise, at the end of July 2010, Google’s Canadian version (Google.ca) took the lead with 77.64%, not Google.com (4.96%). The same study also concluded that, based on spider activity, Canadians enjoy AltaVista Canada and AOL Canada, search engines that are nowhere to be found in the list of favorites of the folks Down Under.
Is it important to know which search engines are ranking highest? In many ways it is, in others it is not. Although search engines typically have the same ground rules, they may have subtle differences, which you may have to take into account when planning your SEO strategy.
Another aspect you may have to take into account when ordering content from your copy writers is ‘language.’ Sure, English is dominant in both countries, but do not forget that there are a lot of French Canadians. Incorporating quelques mots en français (a few words in French) may not be a bad idea to grab the attention of all web-browsing Canucks.
While we are still on the subject of language, it may also be to your advantage to hire a writer who is familiar with Canadian expressions and spelling. It would not hurt either if your author would know a thing or two about hockey, maple syrup, Tim Horton’s coffee, Bryan Adams, and other lifestyle curiosities of those folks “living up North!”
Aside from these differences, all Search Engine Optimization strategies should be pretty much the same. Your methods to attract crawlers and bots would be the same, and so would be your techniques to achieve higher visibility for your customer. As long as you are dedicated, meet your deadlines, deliver quality services, and are able to reach your customer’s goals, your customer will come back.
Conclusion: In principle, SEO techniques are the same all around the world. There may be a few slight differences, but these variations can easily be overcome as long as there is ample communication between the provider and his client.
The quoted statistics came from:
This blog was guest posted by Michael Jenkins, the director of Shout Web Strategy which is a firm in Melbourne specializing in Search, conversion rate optimization and web usability.