Online Maps Review Credibility: What do you see?
Okay, let me start by saying right up front, I don’t know if this shows to you what I think it shows to me. And that is that when reviews are published online in Google Maps and are available to be seen by one and all, that they are actually “true”, credible and rightous. Or are they? You tell me…and here’s the points to ponder on this for all us Canuck SMBs, eh! And a big “tip-O-the-hat” to Miriam for the finding and blogging on this late last week that got me thinking about our canuck google maps and what I’d find too, eh!
First, go to maps.google.ca and use “Leggat Pontiac Buick” as a search term…to open up a link to a local GM car dealership website, located a few miles away from where I live and one that yes, I’ve used for service to my own car in the past. Always had pretty good service and pricing too, I believe….but that’s for another blog posting.
Of course, you will need to be using the ‘un-logged’ in google settings to get the same default serp results that others get, ie you need to turn off your own settings for this….and once you have clicked, then you will see the same report that I do as shown here below….
Notice like I did, that the top shown reviews are all 5 star reviews. All these reviewers had great things to say about their experiences at Leggats and they were willing to say so right out loud and to the whole world. That’s the real strength of reviews and yes, this is how Google Maps should be showing their credibility to the world for all the SMBs who create their sites and manage same.
Course, the issue as I see it is that anyone can “check” on those reviews to a degree that in my opinion, can make one wonder as to the veracity of the reviews. How do you do that?
Well, look at the very first listed 5 star review. Note that it was posted by someone called beatrix.meisner, on July 20th this year, and that she found the deal she got at Leggats to be a great one for the service she got. That’s fine. That’s what reviews are for and I would congratulate Leggats on providing this kind of top notch service to a customer…or, should I? And why do I say that? Ahh…here’s the rub….
Click the name of the reviewer….beatrix.meisner…and you’re taken deeper into the maps.google.ca index to see what other reviews have been done by that person. Do this. Please….here’s a screenshot of what I see…
Do you see what I see as the page of 5 reviews posted by this person? Do you note like I do that this person must be a world traveller as they’ve posted reviews on a website company in Scottsdale, Arizona; a bankruptcy company in Los Vegas, Nevada (how can you lease a car at Leggats when you’re looking at bankruptcy is another question, eh); a “local” kitchen reno firm in Kitchener; the Leggats review and lastly, a hot tub firm in Manitoba where they’re booking their install. All reviews were 5 stars. All were made about a week or so apart. And all were glowing reviews.
Hmmm….does that “ring true” to you? I have my own suspicions, but I invite you to post your own comments here….what do you think?
And further, try clicking on a local car dealership in your own community, and then drill down further to check the reviewers own listings….what did you find? Is this a narrow “auto dealership” issue only or is it widerspread than that? What did you find in your own community is likely to be represented cross-Canada wide, I’d think…but I await your own comments here below, eh?
Thought that I’d also check say on other car dealerships in our local area, to see if this kind of “review” was being posted by others with the same criteria – 5 stars and all on the same day or a couple of days apart…and YUP, there’s a ton of them, eh! Here’s a couple more to go and look at to see if you think what I think about the validity of such reviews — remember to click on the NAME of the reviewer and then you decide….are this true Reviews – or NOT?
- Unique Chrysler Plymouth, Burlington, ON
- Taylor Chrysler Dodge Jeep
- Georgetown Kia
- Northway Ford Lincoln Ltd
- Kia of Hamilton