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Info Design: A Recap by SEO.COM

August 12, 2010 by · 8 Comments
Filed under: SEO 

Okay, I understand fully the ability of infographics to explain/tell/display/rationalize an overall POV for an idea. I like infographics and have pointed out quite a few over the past year or so, that offer up same….ie  a real “look & learn” opportunity. But the folks over at seo.com have surpassed my own searching and I thought I’d share their great post on same here with you….

This is near and dear to my own SEO client campaigns, in that we both understand that the creation and use of an infographic will bring links to their sites…via bloggers, forums and social media too! The creation of same is yes, sometimes difficult and yes sometimes lengthy and the fodder for another blog post to come, but the use of same is surely big on the web!

Google reports via the shown graphs on that seo.com page, that the number of search requests for “infographics” has risen sharply from 2008, the year it appears of their real birth….and that’s not surprising at all, eh!

A big part of the reliance on such learning, of course, is the ability to trust what it is you see….and these 4 points on same come from David McCandless over at InformationIsBeautiful.net…an URL you should also investigate (this guy likes info design and his blog should be on your daily reading list too!) and yes that’s also his infographic we show up top too…

  • Interestingness - Is the content relevant and original so viewer sees value in it?
  • Integrity - Can I trust the content?
  • Form - Is it pleasing to the eye?
  • Function - Is this information useful and useable?
  • The balance of the seo.com posting shows various infographics from everyone from seo.moz to elliance.com to Wired magazine…all worth a good look/see, eh! So take a gander and remember, creating same for an SEO campaign — works!

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    8 Responses to “Info Design: A Recap by SEO.COM”
    1. Good article Jim. Infographics are extremely helpful when it comes to keeping your clients informed. It’s important to note that being good at SEO and having good information available doesn’t make you a good Information Designer. Make sure to outsource the design if necessary: people don’t trust ugly.

    2. Jim says:

      @Joseph — spot-on!

      and I so much love the line “people don’t trust ugly!”

      I couldn’t — in fact, I didn’t say it any better either!

      :-)

      Jim

    3. If a picture is, as they say, worth a thousand words, then I would only need a few infographics per blog post. :-D

      I think the instant gratification of a graphic is quite appropriate for the scan-and-click users who do not slow down enough to read. It fits the Internet public very well to make it fast and useful.

      Now I just need to stop making excuses and start drawing some stuff.

    4. David S says:

      Hey Jim, thanks for the link!

      Boy, do I agree that people “don’t trust ugly.” It’s no wonder why companies spend millions on branding and web design.

      By the way, I’m half Canuck. –Love the site. Long live .ca optimization!

    5. Jim says:

      @DavidS….not a problem, David!

      Love your site and your take on the whole SEO thingy….and I drop by every am to see what’s new!

      So let’s both agree to “keep ugly outta SEO!”

      :)

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    1. BizSugar.com says:

      Info Design: A Recap by SEO.COM…

      Okay, I understand fully the ability of infographics to explain/tell/display/rationalize an overall POV for an idea. I like infographics and have pointed out quite a few over the past year or so, that offer up same….ie a real “look & learn” opportunity…

    2. Zoomit.ca says:

      Info Design: A Recap by SEO.COM…

      Okay, I understand fully the ability of infographics to explain/tell/display/rationalize an overall POV for an idea. I like infographics and have pointed out quite a few over the past year or so, that offer up same….ie a real “look & learn” opportunity…

    3. [...] This post was mentioned on Twitter by Kittu K, Jim Rudnick. Jim Rudnick said: Info Design: A Recap by SEO.COM http://lnkd.in/MHSwqv [...]