YPG now to offer SEO to it’s Advertisers???
Okay, just found this new video over at youtube…and if you do any yellow pages advertising then you need to click that link and go for a look/see, eh! You really do, honest…to see this attempt to salvage ad dollars, eh!
It appears that the folks over at YPG, have noticed that their advertisers are dwindling…that they’re buying less page space and even opting out all together!
You will also perhaps need to know that the YPG just recently have also changed their printing mandate for the old-school yellow pages themselves and have made the white pages with all our residential phone numbers NO LONGER sent to every single household.
In major cities, as shown in this PRelease, if you want a set of the white pages, you will need to call and ask for same. No charge of course, but no longer will that door-stopper be dropped off on the front porch, eh!
“An increasing number of Canadians, particularly in urban areas, use our online and mobile resources YellowPages.ca and Canada411.ca to find residential phone numbers,” Marc Tellier, president and CEO of YPG, said in a statement . . .
That move is expected to result in a reduction of more than five million copies – about 3,500 tonnes of paper – a year across Canada.
In the affected markets – Montreal, Toronto, Vancouver, Calgary, Edmonton, the Ottawa-Gatineau area and Quebec City – delivery of the Yellow Pages directory will continue on an annual basis…”
So, back to the SEO idea being floated by these “marketers.” It appears that if you are a yellow pages advertiser, they will, for a fee of course, offer up a “leads page” and will offer up webspace, with products, services, maps etc. etc. — all keyed to try to gain you leads. Leads from the content that you will provide of course, and then pay them to put up on their page….say, I wonder.
So, what if you do this for say a year, your SEO campaign via the YPG is working … and then you cancel your yellow pages…hmm…yeah, I wonder then what’d happen to that ”leads page” and your resulting traffic…
Don’t you wonder too?Google