Canuck Searches for Loans, CreditCards & Rental Housing are UP!
And how much, you ask? Considerably, we respond!
The folks over at Experian — and Heather Hopkins, Senior Online Analyst who wrote the piece over at Hitwise — with their HitWise Research, have recently posted blog entries that show that for these categories at least, we Canucks are searching for more and more help in what I’d call a financial category…and here’s a pullquote from their Housing Searches report…and as you can see, the increase in rental searches by far outweighs the increase in home purchasing searches!
“Canadian internet searches for properties for rent searches (e.g. variations of ‘apartments for rent’, ‘houses for rent’, ‘maison a louer’) experienced a sharp increase over the past year, with a 158.2% increase in the first quarter of the year and 150.2% year over year (comparing Q1 2010 with Q4 2009 and Q1 2009). The increase in rental searches likely reflects uncertainty in the housing market and a tightening of the mortgage markets forcing house hunters to turn their attentions to rented accommodation.”
And if you follow the financial markets here in Canada, you’d also know that the Bank of Canada just raised their rates so money and the resulting mortgage sectors will be seeing an upcoming rise as well. And that’s not all the news either. It also shows that the number of searches has risen almost 50% in the past half year, tho to be fair, the number of searches for house purchasing is still 400% bigger than for house rentals. Still, the rise in the rental numbers is somewhat telling, eh?
Which brings me to their posting of yesterday, on how many of us Canadians are searching for credit, loans, credit cards etc….all things that once again, in our mind are indicative of a financial “crunch” that is either “on” the searchers or rapidly closing….and this is from this report over at Experian…
“Canadian internet searches for loans and credit cards showed gains year over year in the first quarter of 2010, reflecting the financial strain felt by consumers. Year over year, searches for loans increased 19.2% to the first quarter of 2010. Searches for loans showed a quarterly increase (comparing Q4 2009 and Q1 2010) of 42.5% likely a result of consumers searching for post-holiday shopping financial assistance…”
“Searches for credit cards saw a strong 52.5% gain year over year in the first quarter of 2010. Searches for credit cards decreased slightly over the first quarter by 1.2%. Credit card searches often rise in advance of the holiday shopping season and so the relative decline in the first quarter is unsurprising. The strong year over year gain indicates consumer demand for credit cards remains high…”
As you can see from this pullquote, the searches for this kind of financial market are strong and increasing as well!
So, by simply looking at the search engine search terms increases, you can see, like the rest of us can, that we Canucks still face some financial strains….the proof in our opinion, is in the numbers, eh!Google