Getting the SEO Basics Right!
While most of you reading this are probably more advanced SEO’s, there are a lot of people out there with no clue about SEO. For these people, helping them with the basics make a huge difference. I found a site for an Ontario hockey team that looks like getting the basics right would make a big difference.
Since the Reign didn’t put any keywords in the meta tags, I am forced to guess at what they might want to show up for. I am guessing Ontario hockey (90,500 global searches) and hockey in Ontario (9,900 global searches) could be good terms for them.
Currently, for both terms, the Reign ranks on the third page (personalization turned off/logged out) of Google.com – but doesn’t even show up in a Google.ca search (from California) for Ontario hockey, and shows up in position 151 for hockey in Ontario. All of this to say the basics can probably go a long way for the Reign’s website.
We will start with the quick fixes – The title tag could use a couple keywords. The Reign’s homepage title is “ontarioreign.com: Home”. Start by changing this to “Ontario Hockey | The Reign, hockey in Ontario” should cover your brand and the two new keywords. Alright, title, done. Step two: let’s add some text, there is literally no text on this page other than their footer. Putting 150 words, while not a lot, could have a huge impact, especially when they put their keywords in the text. Then we give the short paragraph a keyword rich title and make it an H1.
Now on to a slightly more challenging issues, canonicalization. The www and non-www versions of the site are not canonicalized. Set up a 301 from the non-www version to the www version and concentrate the link juice. Additionally, we can add the canonical link tag in to the head section. Adding these should establish the www version of the site as the canonical version and maximize the value of inbound links.
I’m not saying that these changes along will put the Reign on the first page, but it should help them get on their way and make that large initial headway. While basics like these take less than five minutes to diagnose, they can make a large difference for many sites. Making many of these simple on page changes can result in big gains for many sites who have not actively engaged in SEO before.
This guest post is by Geoff Kenyon (www.geoffkenyon.com) a well known Internet Marketing/SEO practitioner from California on a local Californian hockey league site! Drop by his site to see more of Geoff”s take on same….