SEO Clients Shouldn’t be PotatoHeads!
Okay, this posting is a rant for the “quality” of prospective clients that seem to come for a quote and in doing so, get our usual SEO tip for their site for free — and then DO NOT EVEN BOTHER to fix what’s obviously an issue/problem!!!! PotatoHeads, eh!!!
An example for us to show you what we mean. I received this email (paraphrased here for space) -
“I am based in (a country) and I have just started a small local business selling Heating and Plumbing Services. I would like to try Seo marketing online as my main source of advertising. I don’t require a huge flood of work as I am only a one man band business and I am at the point of being busy so it would be the right time to invest some time and money in getting this online marketing going so I can see the results and have a better choice of work to choose from rather then me taking anything I can get now. I have had a look in to Seo and various campaigns. What it is I’m after (I think!) is to focus on one of my services (like boiler installations, central heating Installations) build and use a keyword rich domain name and build that so I have revenue coming in, then move on to another one of my services like (commercial gas installations and servicing). I would want to target this marketing locally rather then nationally…”
From what was said, including an URL, I went to take a look/see…and was appalled at the home page! Here’s what I saw….
Good gosh! Right off the bat the dang home page is misaligned, there are text blocks that do not line up with their “spots” and theres’ more…but that’s what struck me first…POOR POOR layout!
So, what’d I write back? Here’s what I said to the prospective client –
“First, yes I’ve just taken a look/see at your site and you have some serious on-page issues, the first of which is of course, it’s not using best practices design wise so your text blocks and images are all over the place….here’s a quick screenshot of that issue as I see it. For openers you’d be getting ZERO or very teensy number of conversions, ie people find your site in say Google, go there and see this? Why would they buy something as dear as a HVAC system from someone who can’t even get their website lined up properly?
Trust is a big issue and from that single first item I see (I use a large 27″ monitor so it’s my opinion whoever did this layout/design NEVER tested on various size monitors nor did he script the pages to lock in content either!!!) will never buy from you. Sorry to begin this with that kind of negative comment, but surely you can see my point here? A furnace that sits in my house MUST be safe, must be installed properly and must run with my family, my loved ones, being dang close to same….so there is NO room for any kind of ‘un-trust’ issue ever! There are may others too, but that’s for later discussion.”
This was about 15% of my whole email and I ended as I usually do with a Postscript comment here
“PS even if you do decide NOT to go ahead with us, as a tip, have your web dev FIX that dang layout….because as I said, no one is going to even call you or buy from you if you can’t get the dang website to look professional, eh!”
This email was sent to this prospective client on November 17th, which is ONE MONTH AGO….and I’ve never ever heard back from them. Not a peep, which is fine as I’d have expected that they found someone else to do their SEO campaign, happens all the time. No biggie, really, but just normal for an SEO practice….you get lots of “tire kickers” and you need to not only understand that, but move on…just like life, eh!
But as of today, one full month after that email, I thought, hey maybe I’d go to check on that site…and see how they’d done, re-jigging the layouts etc….
Went today. Looked, and yup, you guessed it…here’s what I STILL SEE….sigh..
So my point? When you are told that you’ve a website problem, even if the commenter is NOT on your staff or payroll, pay bloody attention. Test their comments…ie get a few friends to look on their computers to validate the criticism….and if it’s true? THEN GET IT FIXED!!!
<rant off> sigh…PotatoHeads, eh!Google