Google opens up a Dangerous Doorway!
From many sources, including of course my own attention over the past decades to the fact that many/most major new policy changes to announce to the world are made on late Fridays, I do understand on the ‘smartness’ of that process in that it gives a full weekend for the world to ruminate over those changes.
So that on the following Monday, the business press then has 48 hours or more of thought and time to work out the best way to comment on the new policy changes. And for Google, the time seems to be now to make their recent release of their new Real Time Search to all users of Google. All of us, everywhere. No exceptions, eh!
The annnouncement can be found here – but of course we SEO practitioners knew about this from the previous friday….and that’s only a part of it. Danny Sullivan over at Search Engine Land has also outlined his thoughts on same, and that’s good reading too here .
So, what’s this all mean? Well, to really try to understand what this “real time” search means for one and all, you’d need to be able to go to Google, and say enter this search term “jonas brothers,” and then scroll down a bit to see the real time entries on that results page, which will look something like this — (click image to open this up to view a larger results page)
Those “Latest results…” are there and that’s how Google uses their latest indexing and algos, to show you the most recent social updates for that search term….in a scrollable inframe display that is available for one and all to both read — and here’s the rub — to list their own comments in too! While many are Tweets, many others are from all over the web, wherever there are online spots to comment on the Jonas Brothers. Still following me here?
Well while that’s all fine and good for those of us who are Jonas fans, there is another factor to take into considertion here….that the display of these comments is wide wide open….to whom you’d ask?
Well, spammers for one. There are already known cases of tons of spam being posted already using the new real time search funcitonality, which for those of us who HATE spam, will see more and more as this becomes more prevalent. In my mind, Google missed the boat big time on the filtering of these spams….sigh!
But that’s not my real worry, and this is because I suppose that I just didn’t have the mindset to extrapolate what else this can mean, that the real time search functionaly opens up the door to predators… yes, I do believe that and let me explain here….
Real time search is now a fully implemented part of the new Google results pages. There is no way (as yet Sergey & Larry?) to un-enable same, which means that anyone can now talk directly to our children or anyone at all really, with a direct line to their Google pages. This was pointed out in a great post by Rae Hoffman, a well known and respected SEO practitioner, in a post here .
Google has enabled, as she states, strangers to enter our homes, to talk to our children via any links that a predator can use to get to someone, anonymously too!
This worries me. This worries me BIG TIME! I think that Google needs to maybe revist this new functionaliy, and re-think it’s rollout….and make a change to allow us to filter our own use of this tool…for us and for ours….
What do you think?Google