Many of you may know that I’m new to self-publishing, having had other non-fiction books published in the traditional mode before. But the foray into self-publishing is a process that I took up just last fall and my first book “Online Marketing Success!” is selling and the reviews are coming in!
So I thought today that I’d post a review and will post others too on other days but I wanted to help any SMB who is looking to enable their own website success with the tools to do just that.
That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we track for our clients; those new “buy” buttons too are interesting…as is their method of ranking for “quality updates” too….we’re watching and testing too…
So today I thought I’d start and end with a great site that I know well – www.socialmediaexaminer.com – and it’s wide wide content on yes, Social Media.
But if you’ve ever been an entrepreneur, a person who has had their own business whether it be owning a restaurant or a SaaS company or even a food truck…the fact is, our most important asset is NOT the bricks or mortar or even our employees….in my world it’s your customers.
They “give” you every bit of the success you deserve and for that to make sense, you’d perhaps need to understand what CX is – and what it means to the SMB owner too!
But again last night, our Innovation Factory presented the 2015 Mark Chamberlain BigDifIZEN of the Year award to Jay Rosenblatt! Kudos Jay….an honor well worth acknowledging!
As you can see the pix below, it was again a big nite for the whole Startup community and the cities “movers & shakers” were mostly all there…and it was a great evening gala!
For example, a successful call to action can motivate a customer to click on a link at the end of a blog post, reply to an e-mail, or “like” your post on Facebook. After your readers have finished reading your content, a call to action provides web visitors with the next step, leading them one step closer to converting from a visitor to a customer. Whether it’s completing a sale or downloading an article, a strong call to action is an important part of any marketing strategy – perhaps it’s said the MOST important part of any strategy!
Okay, been one of those weeks again, what with checking all the client sites for their “mobile-friendly” tag and whatnot…but at least it’s now Friday – so it’s time for a couple of great infographics, eh!
That’s not to say the week is over, mind you….we like all SEO firms continue to test and test again and yes then one needs to compare the test results to see if A beat B for this Call-To-Action or if adding an “s” to pluralize that keyword made a difference or what client competitors are up to in all types and kinds of channels…sigh…working on Canadian SEO is a long long struggle…but yeah, we love what we do!
Once again I find it an opportune time to revisit my own take – supported I would add by just about all of the top SEO experts, on Keyword Research – what works and what doesn’t! This excerpt is taken from my new eBook – “Online Marketing Success” that one can find here on amazon.com or amazon.ca!
First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.
A short post today to end the week…that was full of “is this client site mobile-friendly or not” testing over and over and over…all, except for one of which they were! That one is being modified to a responsive design as I type and should be ready to go by early next week!
But today, I’m off to the Ontario Writers Conference 2015 over in the Whitby area and can’t wait till tomorrows workshops and master classes….tonite tho, there is a great Festival of Authors party and yup, I’m going and yup, there’ll be some wine and great conversations on writing….and all that this entails.
See you all next Monday….
You’ve had a site now for years. It’s been updated occasionally and you’re happy with the look/feel and when you do check it seems that yes, it is bringing in some leads for your SMB firm and that’s a good thing. All of that being true, is your site going to be “okay” as of tomorrow when Google adds “mobile friendly” thresholds to its web results algo?
Okay, so this might be new to you — but Google has announced that as of April 21st, 2015, a new set of ranking signals that will be added to it’s web results algo, will cover whether or not your site has been designed to be “mobile friendly,” which of course begs the question what exactly does mobile friendly mean?
As one of the Top 40 SEO firms in North America, we contribute to the Moz.com National Local Search Ranking Factor Survey you can find here to see what we experts have listed. We know what works for Local Search!
We often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own.
Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely.
So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months.
Scott Radley is a seasoned journalist, who has written a column for over 15 years in Hamilton and joined CHML in 2012 and who interviewed us yesterday for his show on CHML and it was a great chance for us to talk to the #HamOnt community about crowdfunding.
Here’s the link to this 25 minute SoundCloud show and it’s chock full of what makes Hamilton a great place to start up your own business idea!
Okay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.
Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.
Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….
And see you all next week!
That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.
This is often the best way to start-up your own SEO Campaign!
[This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO.
There is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all?