Home Pages Must RULE!
When it comes to the DIY (do it yourselfer) for SEO here in Canada, like many others globally, your ‘actions’ speak louder than your ‘code!’ Least in my mind they do and to move along in this series, today I want to talk about overall structure of the content on your website home page to begin with. What’s that? Well no matter whether you call it index.html or default.php, home.htm, default.asp or whatever the case may be, the page I’m going to be talking about today is the page that ALL website visitors “land on” when they type (or click a link on Google if you’re an SEO campaigner, eh!) in your domain name.
Home pages MUST rule. That is, if you think about it, you get one chance and once chance only to impress the website visitor enough that they want to “stick” on your website long enough to learn enough to get them to contact you or buy something. You get one chance. And that one chance comes from your home page, where they first “meet” your site and your abilities, eh! Read more
Using Google to Search for Gold Medals!
During the past 20 or so days, in case you’ve not had your tv turned on, the 2010 Olympic Games held in Vancouver were just about the biggest draw ever in sports television history! Yes, I know…so what does that have to do with SEO?
Well, the interesting part of all of the competing nations and their striving to win gold medals is the search patterns layed down by global or nationalistic searchers….and that shows peaks that are very interesting, eh!
For SEO Success — Blogs draw Web Visitors!
If you’re looking for a strong — in fact, one of the strongest “Calls to Action” that you can find to increase your website visitor numbers — then think BLOG! Yes, I”m talking about marketing techniques that work for you 24/7/365 days a year and for the best idea we’ve found in awhile, think blog!
Why do I say that and what kind of proof can I offer that if you actively blog about your business, you’ll gain traffic? Simple, really…the kind folks over at HubSpot have just done a study showing that what we too have been preaching to our clients, is spot-on, eh!
SocialMedia Online Advice is Out There!
If you’ve ever wondered just how to apply Social Media tools to your own business, then don’t despair — there is help out there for one and all! In researching this article today, I’ve found more than dozens of sites that offer up help for the new-to-social-media SME business owner to visit to find the best advice out there to follow.
Maybe you’re really “brand new” to Social Media, and might be thinking…’so, why’d I ever even need to consider Social Media marketing for my SME business…’ and the answer to that is yes online too! Take a look/see at that short presentation for Canadian SME business owners and then pop right back here for my list below…
Want to learn more? Then click on some of the links below to learn the ‘hows and why’s of how Social Media can help build your business by providing you with solid information to use, to follow and to succeed with too!
Canadian Citations – Breaking News on 411.ca!
Once again, our Canadian online search arena has changed! If you’ve ever wondered how come your Yellow Page ads cost so dang much, here’s an example of how some of those funds are being spent. The Yellow Pages Group, who already own yellowpages.ca, canada411.ca, canadaplus.ca and canadatollfree.ca have just purchased the site 411.ca to add it to their stable of online phone indexes here in Canada. According to their Press Release, they have signed an agreement to acquire an ownership position and interest in 411.ca, to allow them to leverage traffic between them and all their other properties too!
Dilbert & SEO — what a hoot, eh!
Yup, Scott Adams who is the creative genius behind the Dilbert comic — appears poised to take on SEO!
What a hoot, eh?
And as I see it, this is true belief that at least if one of the continent’s best known biz humour artists think that our industry is worth noticing — then we’ve arrived, eh!
Bub-Bye Yahoo — it’s been Swell, eh!
Well the news is out this am, that the Yahoo Search Engine is all gone…that is, to be mothballed as all search engine work for that company will now be done by BING — which is Microsoft as you may know!
Oh, it’ll take about another 8 to 10 months to fully implement that take-over, but effectively the longest serving competitor to Google has been eaten up by BING, which launched last year. With Google having over 90% of all searches use it’s site/index, Yahoo was stuck at around 4% and BING after lauching recently acheived around 4% or so….which will now put the combined Yahoo/BING numbers at less than 10%. But, so what, you ask?
2010 Social Media Marketing Report
If you’ve ever wondered how those “big budget” SEO firms get things done, then think RESEARCH! They learn as much as they can, about as much as is possible, for their clients in all channels for all types of media. And can I tell you “where” they find that research to aid in their marketing campaigns?
Think marketingsherpa.com! That’s a marketing site that is chock full of various research, one can look over in all online channels, to help you and your clients (or if you are the client yourself too!) to learn about just how to succeed in marketing your site/services/products to succcess!
Friday: Our InfoGraphic #2 SEO potpourri…
Hello again, you Canadian SEO types! Another Friday posting of our latest finds in SEO infographics, and we’ve a few great ones to share with you today!
As you may remember and most likely know, …we work hard each and every day on our canuck seo clients accounts so while our blog is important, we’re still just a bit too small to be able to write each and every day on breaking SEO news. That said, look here most likely on a Friday for our “potpourri” column on all things of note in SEO!
Pro Bono SEO Works for US!
You know it’s a fact of life that business can consume one’s whole psyche. You live on your clients needs, wants, desires and can just not catch a breather at times….add in a family, office and employee issues and then those few hours of sleep that you seem to need every so often, and your life is pretty full, eh!
I hear you. And I’m the same, I totally love what I do and can’t wait to get up each morning and into the office and at my computer to see what’s what and who’s who in the SEO world. I receive over 300 emails daily and after deleteing all the spammy ones there’s still about half to go through….and I love it! It’s me — but I also know one more thing, that I only can go so long, so far without giving back to my community.
Huh? Well, what I mean in a larger sense is, that we provide SEO for a couple of local clients on a pro bono basis to try to give back to them and thru that donation, back to our community. Let me explain a bit better…
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
