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UIX Testing: How to Find your Site’s Mistakes!

September 29, 2014 by · 1 Comment
Filed under: SEO 

hammerAgain, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

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Network Building: A Game Plan

September 22, 2014 by · 1 Comment
Filed under: SEO 

networking-in-businessIf you want to succeed in business long term, you need to have built a solid reputation in your own channel via long term networking.

This was drilled into me personally by mentor after mentor, by marketing prof’s 40 years ago and by my own realizations that they were right!

Think about a realestate salesperson.

They get licenced, join a brokerage and then are shown the front door…with an “out there is where you’ll find buyers and sellers” type of charge and the door slams behind them.

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Information Publishing: Are Books Worth more than eBooks?

September 15, 2014 by · 1 Comment
Filed under: SEO 

3d man sitting on ebook word reading a red bookOkay, odd topic you’re thinking, but in fact, it’s more spot-on than the first look entails, listen up and I’ll try to place this for you about the value of information.

What I mean is, could the information that you receive via a real, live book be “better” than the information you receive from an eBook ? Ahh….better you say you’re thinking about that word and what I might mean and what the definition would be of that word?

Better in this case means not the actual information because to all effects and purposes, no matter if it’s a book or an ebook the contents are usually identical.

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FabFriday is Infographics Fun!

September 12, 2014 by · 2 Comments
Filed under: SEO 

fridayYup, great week just getting completed put a real smile on my face this am and for the most part, it was a great one. Did have a hiccup or two…and I’ll blog probably next week on why some clients just shouldn’t ever be in an SEO Campaign…but that’s next week.

One more thing on that next-week topic though….have you ever searched Google for “why does SEO take so long to work” type of query? If you’ve not bothered, you should as the length of time it takes to get traction is a major stumbling block for too too many SMB owners….sadly!

Today being Friday, is our usual Infographics day and I’ve a few to share that I found over the past 10 or so days and they all are or at least could be helpful to anyone who is in the SEO world or web developer world or Social Media community building universe too.

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How NOT to use LinkedIn for Business!

September 9, 2014 by · 3 Comments
Filed under: SEO 

noLIYou know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing that your attempts to capture some of the market shows up badly for your firm.

That said, I just had to share this today. About a week ago I noticed that someone, a young woman had given me great rankings in my Linked In Top Skills by endorsing me for items all accross the top.

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Fabulous Friday: A Time for Directory Lists!

September 5, 2014 by · 1 Comment
Filed under: SEO 

Web-Directory-Submission-300x276Yup, been again one of those weeks…but for the first time this summer, we got caught up and moved ahead of Google et al with a couple of tests…

What kind of tests you might ask? Directory SEO linkjuice tests is the answer and that’s perhaps “counter-intuitive” to some of our readers, eh!

What do I mean and hey, wait a minute, doesn’t Google treat directory IBLs (inbound back links from directories) as pure garbage?

<headshake here> Not no more…

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DeadDuck: Google Authorship is Dead!

August 29, 2014 by · 1 Comment
Filed under: SEO 

duckDing Dong the witch is dead! Well the Google Authorship initiative is at least….the bell has tolled!

Wait, you say…what’m I talking about?

Okay, backstory first….

Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to begin marking up content on their sites with the rel=”author” and rel=”me” tags, connecting each piece of content to an author profile…” as Eric Enge put it so well here.

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Google Pigeon UpDate: What you Gotta Know!

August 25, 2014 by · 7 Comments
Filed under: SEO 

google-pigeonAbout a month ago now, Google rolled out a brand new update to it’s web results search algo, and it was quickly noted and named by the SEO community as the “Pigeon” update. And while it did make changes to the overall rankings for web search result serps, it didn’t happen up here in the google.ca world till just this past week – at least our whole Canuck client roster was unaffected till then.

So, what’s this Pigeon update and what do you need to know about same?

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LOCAL SEO: A Checklist for On-Page Factors!

August 18, 2014 by · 8 Comments
Filed under: SEO 

check1It’s always a surprise when I get a new LOCAL SEO Campaign client and do a competitors analysis for their channel – and when I say surprised what I mean is that it’s really a set of on-page factors that must be done – and they’re not! That is, while the new client may not know what to do it’s the lack of just about anyone in their city and channel too, that always makes me shake my head with a “doh!”

Let’s say you run a legal firm in your city. You have (like any professional does) certain “areas of expertise” like perhaps “personal injury” or “trademarks and patents” – which ones you choose to specialize on is of course up to you but when it comes to Google et al, what you want to do is to let them know – yup, you’re the leader in that type of legal area in your city.

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Local SEO Ranking Factors:On the Case!

August 15, 2014 by · 5 Comments
Filed under: SEO 

2014I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too.

Originally started back in 2008, the rationale behind the study was put in the following manner by David…

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Do You Use Long-Tail Keywords? You Should!

August 12, 2014 by · 4 Comments
Filed under: SEO 

long-tail-keyword-toolWhat are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!

A long-tail keyword is – as Google itself reports here - “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them…”

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HTTPS is Now a Ranking Signal!

August 8, 2014 by · 1 Comment
Filed under: SEO 

securitySSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notation that indicates that an SSL is being used by that site.

Why do I post about that here today?

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